Transforming Touch A Heart's Digital Presence for Greater Impact

In collaboration with ZenBiz, Touch A Heart enhances its digital presence, leading to increased online visibility.

About the Client

Touch A Heart, a compassionate 501(c)(3) nonprofit organization based in Hawaii, has been a beacon of hope since 2004. With a mission dedicated to offering social services and meals to the homeless in Blaisdell Park, Waianae Boat Harbor, and the Kumuhonua Shelter, their impact in the community is undeniable.

The Challenge

The organization faced several digital hurdles. Crucially, they lacked access to their own Google Business Profile, which was not only live but inaccurately named. This misrepresentation online hindered their visibility and credibility.

Additionally, their website’s product pages were not optimized for search engines, limiting their online reach. Furthermore, the absence of a LinkedIn profile meant missing out on a vast network of potential supporters and advocates.

The ZenBiz Approach

Understanding the gravity of these challenges, we embarked on a comprehensive digital overhaul for Touch A Heart.

Firstly, we reclaimed and corrected their Google Business Profile, ensuring it accurately represents their noble cause. This step was vital in improving their visibility and accessibility to those seeking their services or looking to support their mission.

Next, we focused on their website. By implementing cutting-edge SEO strategies, we optimized their product pages. This not only enhanced their online presence but also made it easier for supporters to find and engage with their cause.

Lastly, we established a robust LinkedIn presence for Touch A Heart. This platform now serves as a vital tool for networking, fundraising, and spreading awareness about their impactful work.

Results

The transformation in Touch A Heart’s digital presence has been profound:

Enhanced Online Visibility

Correcting the Google Business Profile significantly increased their online visibility and accessibility.

SEO-Optimized Website

The revamped website now ranks higher in search results, attracting more visitors and potential supporters.

Expanded Network and Opportunities

The new LinkedIn profile has opened doors to a vast network of professionals, volunteers, and donors.

Increased Engagement and Support

These digital improvements have led to a noticeable increase in community engagement and support.

Our digital intervention has not only optimized Touch A Heart’s online presence but has also empowered them to extend their reach and impact in the community, solidifying their role as a dedicated and resourceful nonprofit organization.

Insights Gained

• Initial Focus on Digital Identity Correction: We prioritized addressing the issue with Touch A Heart's Google Business Profile. This initial step involved reclaiming and correcting the profile to ensure it accurately reflected the organization's mission and services.

• Strategic SEO Implementation: Following the Google Business Profile correction, we adopted a depth-first approach to optimize Touch A Heart's website. This involved fine-tuning parameters for search engine optimization (SEO) to enhance the website’s visibility and user engagement.

• Content Expansion and Optimization: Once the initial SEO strategies yielded satisfactory results, we expanded the scope of content on the website. This included adding more detailed information about Touch A Heart's services and impact to broaden the reach and depth of information available to visitors.

• Integration of Additional Digital Tools: To further strengthen Touch A Heart's digital strategy, we incorporated additional elements like a LinkedIn profile. This not only diversified their digital footprint but also opened up new avenues for networking, fundraising, and community engagement.