Local SEO, Social Media Management
Transforming Touch A Heart's Digital Presence for Greater Impact.
Visit websiteAbout the Client
Touch a Heart
Touch A Heart, a compassionate 501(c)(3) nonprofit organization based in Hawaii, has been a beacon of hope since 2004. With a mission dedicated to offering social services and meals to the homeless in Blaisdell Park, Waianae Boat Harbor, and the Kumuhonua Shelter, their impact in the community is undeniable.
The Challenge
The organization faced several digital hurdles. Crucially, they lacked access to their own Google Business Profile, which was not only live but inaccurately named — hindering their visibility and credibility.
Additionally, their website's product pages were not optimized for search engines, limiting their online reach. The absence of a LinkedIn profile meant missing out on a vast network of potential supporters and advocates.
The ZenBiz Approach
What we delivered.
We embarked on a comprehensive digital overhaul for Touch A Heart, addressing every gap in their online presence.
Reclaiming Their Google Business Profile
We reclaimed and corrected their Google Business Profile, ensuring it accurately represents their noble cause and improves visibility to those seeking their services.
Website SEO Optimization
We implemented cutting-edge SEO strategies to optimize their product pages, enhancing online presence and making it easier for supporters to find and engage with their cause.
Building a Strong LinkedIn Presence
We established a robust LinkedIn presence for Touch A Heart — now a vital tool for networking, fundraising, and spreading awareness.
The Results
Measurable impact.
The transformation in Touch A Heart's digital presence has been profound.
Enhanced online visibility through a corrected and optimized Google Business Profile
SEO-optimized website now ranking higher in search results, attracting more visitors and supporters
Expanded network through LinkedIn, opening doors to professionals, volunteers, and donors
Increased engagement and community support across all channels
Our digital intervention empowered Touch A Heart to extend their reach and impact — solidifying their role as a dedicated and resourceful nonprofit organization.
Insights Gained
Initial Focus on Digital Identity
Addressing the Google Business Profile first established a clean foundation before expanding to other digital channels.
Strategic SEO Implementation
A depth-first approach to SEO — fine-tuning parameters for visibility before expanding content — delivered faster, more measurable results.
Content Expansion and Optimization
Once initial SEO strategies yielded results, expanding the scope of content broadened the reach and depth of information available to visitors.
Integration of Additional Digital Tools
Adding LinkedIn diversified their digital footprint and opened new avenues for networking, fundraising, and community engagement.
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