CRM Automation, Website Optimization
How Coach Medina Took Control of His Programs — Cutting Chaos and Capturing Every Lead.
Visit websiteAbout the Client
Medina Basketball
Coach Anthony Medina leads one of the fastest-growing basketball programs in Houston, Texas. Known for his focus on player development and program excellence, families trust Medina Basketball to help their kids grow both on and off the court.
The Challenge
Coach Medina's camps were expanding fast. But behind the scenes, it was a grind. Payments slipped through the cracks. Staff were stretched. Paperwork kept piling up. Time that should've gone to coaching was spent on admin headaches.
40% of registrations came back incomplete. 28% were abandoned altogether. Countless hours were spent chasing forms and tracking payments. The program was delivering on the court, but the backend wasn't keeping up.
The ZenBiz Approach
What we delivered.
We gave Coach Medina a streamlined setup that just works. Everything from signups to follow-ups became automatic and stress-free.
Online Registration That Actually Works
Parents can now register in minutes, straight from their phones. Payments process smoothly. Incomplete signups get follow-up nudges automatically.
Consistent Branding Across the Board
Every touchpoint — from emails to social media — looked pro. That built trust and helped Medina Basketball stand out.
Follow-Up Emails That Convert
We rolled out a clean email sequence that answered common questions and gave parents a reason to commit. Conversions picked up almost instantly.
The Results
Measurable impact.
Coach Medina's camps saw the difference right away. The admin load dropped. Coaches focused more on players. Families got a smoother experience.
Massive spike in registrations
Strong pre-registration numbers for the next season
Staff saved over 15 hours a week
Boosted brand presence and referrals
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